Goscor Power Products recently expanded its dealership footprint on the African continent with the appointment of its fifth dealership, Handyman’s Paradise, a leading hardware chain based in Zambia.
Political stability coupled with a consistently growing building industry have positioned Zambia as one of Africa’s faster developing countries. “Recognising this tremendous potential, we decided to look for a business partnership in Zambia and we started dealing with Handyman’s Paradise in 2011,” says Goscor Power Products Export Manager Toni Almeida.
Handyman’s Lusaka-based head office is supported by a nine-strong branch network strategically located throughout Zambia, from Ndola up in the Copper Belt to Kabwe and Lusaka in the agricultural centre.
“These key locations are fundamental to fast product and service delivery to markets that are highly suited to our product offerings including light construction, domestic and end-user sectors as well as SMMEs such as small scale farmers and contractors,” notes Toni.
“The success of Handyman’s Paradise as our route to the Zambian market as well as a number of shared synergies, prompted us to take the next logical step and formalise our business relationship by appointing Handyman’s as our official dealer in the region.
“While Subaru, our Premium Brand, immediately gained wide acceptance in the Zambian market we noted that the quality of products available to the lower end of the consumer segment was questionable,” continues Toni.
“The apparent need for more affordable products without compromising on quality led us to introducing our well-priced Lutian and H-Power products through Handyman’s. These two brands have very quickly become the volume movers throughout Zambia thanks to their robust design and dependability as well as back-up support," he adds.
Handyman’s Paradise supplies virtually the full range of power and light construction equipment from Goscor Power Products with generators which are necessities for survival in Africa’s notoriously high temperatures, making up the bulk of the sales. Handyman’s is able to supply a wide range of machines, from the small Lutian 2,8 Kva open petrol generator right up to the larger silent diesel water-cooled units ranging from 12 kva up to 50 Kva/380v. The supply of over 100 (350 l capacity) diesel-driven concrete mixers to the Zambian construction industry since the start of 2015 bears testament to the fact that Goscor Power Products’ range is fit for the market.
Goscor Power Products remains committed to providing ongoing product training at dealer level to ensure that Handyman’s is fully versed in the complete product offering. Close collaboration between supplier and dealer ensures stock availability of equipment and parts to ensure quick turnaround times and maximum customer uptime.
“Our sales have grown by a staggering 155 % year on year, every year since trading, and we anticipate that 2015 sales will exceed 2014 by 200 %,” reveals Toni who attributes much of this success to Goscor Power Products’ ‘into Africa’ strategy.
“The appointment of Handyman’s Paradise further strengthens our well-established dealer network in Botswana, Mozambique, Namibia and Zimbabwe and we are confident of further growth across Sub Sahara Africa," he concludes.
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