My day started like any other – with coffee and the morning’s news headlines. But this day was diff erent and the consequences are showing already. 17 July, a Friday, is the day the platinum price dropped below $1 000/oz. And like many situations in life, I knew it was coming but was still greatly shocked when it did. Precious metal prices have not been this low since February 2009, which is even more concerning. It suggests a long market recovery turnaround.