HomeFeatures & Analysis'Come Home to Bell' at Bauma Conexpo Africa 2015

‘Come Home to Bell’ at Bauma Conexpo Africa 2015

Africa’s homegrown heavy equipment manufacturer, Bell Equipment, has spent the last several years developing partnerships with other respected global equipment brands and growing its product range across the entire spectrum of construction and mining earthmoving equipment.

At Bauma Conexpo Africa 2015 Bell Equipment will occupy a prime outdoor location, Stand ES 230, where it will showcase its diverse and comprehensive range, introduce new products and give the market a taste of future machine developments.

Bell Equipment
A pre-production model from the Bell E-series large Articulated Dump Truck range will head up the company’s extensive product offering that will be on display at Bauma Conexpo Africa 2015

Bell Equipment executive general manager: group marketing, Stephen Jones, says: “Our stand will include a pre-production large Articulated Dump Truck from our latest E-series generation of trucks.

These trucks are absolute class beaters and have been 100% locally designed and developed by our team of engineers in Richards Bay to deliver the lowest cost per ton haulage solution on the world market complemented by some of the most advanced modern technologies to set the benchmark in safety, comfort and productivity.”

Other exciting Bell products on display include the new L-series Tractor Loader Backhoe, which will go into production locally during 2016, as well as the E-series Rockscaler, which is an upgraded version of a product that has gained much acceptance in underground mining and has a number of customer-focused improvements including a slewing boom and a sealed air-conditioned cabin as standard for improved safety.

Continues Jones: “In addition we will showcase our partner products including models from John Deere, Liebherr, Bomag and Finlay.”

Well established across the Africa as a one-stop equipment shop, backed up by one of the most comprehensive customer support networks on the continent, Bell Equipment has themed its stand at BCA 2015 “Come Home to Bell” and aims to not only showcase its product range but also to strengthen relationships with customers and reinforce the Bell brand as a leading equipment supplier on the African continent.

“BCA 2015 presents a unique opportunity to interact with a large number of customers and potential customers over a short space of time. It is difficult to get such a high concentration of decision makers together with your equipment in one place and we look forward to being able to display our products and technologies and engage with decision-makers,” says Jones.

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