HomeFeatures & AnalysisXylem Water Solutions announces Vogel brand migration into Lowara

Xylem Water Solutions announces Vogel brand migration into Lowara

As part of Xylem Inc’s continued focus on the industrial market, the company is pleased to announce the incorporation of Vogel Pumpen into the flagship Lowara line.

The new range will be known as the Lowara Vogel Series and will include heavy end suction pumps, casted multi-stage pumps and large casted borehole pumps. As the South African arm of the international entity, these top of the range products are locally available from Xylem Water Solutions South Africa.

This move strengthens the Lowara portfolio in the heavy industrial market and enables Xylem Water Solutions to offer customers a total pumping solution for all applications, whilst retaining the brand heritage and strong market positions of both Lowara and Vogel Pumpen.

The only change will be the product name and packaging. Current distribution channels remain the same and there will be no changes to the current pricing structure enjoyed by Vogel Pumpen’s valued customers.

“The Lowara Vogel Series pumps will significantly strengthen the Lowara offering; widening its potential field of applications into new industrial sectors such as oil and gas, mining, power generation and steel mills. This brand migration will reinforce Xylem’s position as a market leader in pumping solutions,” says Ernst Viljoen, G.C. Manager: Applied Water Systems for Xylem Water Solutions South Africa.

These changes became effective from the 1st of January 2015. Xylem Water Solutions is confident that these branding changes will be well received in the market and will significantly strengthen its industrial product portfolio.