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Success from diversification into crushing and screening

The company started as a cellphone group eleven years ago, but New Generations later diversified into various businesses, including the operation of a static crushing and screening plant as well as a cement ready-mix business four years ago. Two years ago Barry Mansill, the managing director, bought the company’s first complete mobile crushing and screening plant, followed by a range of earth-moving trucks and front-end loaders.

Today, after adding two more complete mobile plants in October last year, the mobile crushing business has become by far the largest component in the New Generations stable.

“We aim to become one of the few players in this market that can provide a complete range of crushing and screening services,” Mansill says. “From the outset we have bought the largest pieces of equipment in the range supplied by Pilot Crushtec, and now either hire this equipment out, or undertake contract work ourselves.”

Most of New Generations’ mobile crushing and screening equipment is from the Terex Finlay range, exclusively supplied by Pilot Crushtec which supplies crushing, screening and materials handling equipment to the mining, quarrying, civil engineering and recycling industries.

New Generations operates the following Terex Finlay mobile equipment, in total worth R36 million: three J1175 mobile jaw crushers, three C1540 mobile cone crushers, and three 694 mobile triple deck screening machines. In addition, it also owns one of Pilot Crushtec’s TwisterTracs, a mobile vertical shaft impact crusher.

“I got into this business when I began a townhouse development,” explains Mansill, “and started crushing material for my concrete needs.” Being a newcomer, Mansill turned to Pilot Crushtec, and specifically its CEO, Sandro Scherf, for advice. “Pilot Crushtec has therefore been our adviser and partner since day one,” he enthuses, “It helped us build up this business, offering training and lots of valuable advice.”

Much of New Generation’s work has been in mining, especially the crushing of manganese and iron ore, but it has also included the crushing of stone for road construction. “When mining activities slowed down in the Goldfields area late last year, the mobility of our machines enabled us to move one set of machines to the Lemoteng mine at Kathu,” Mansill says. “We currently have a big contract there to crush manganese and iron ore.”

Graham Kleinhans, the sales director for Pilot Crushtec, says it is thoroughly refreshing to deal with Mansill and his two brothers, who run New Generations together. “The family came to South Africa from Zimbabwe with nothing, and Barry and his brothers have built up the business from scratch,” he says. “We are proud to have been part of their success and have built our relationship on continued advice and service offering as we do with all our customers.”